OnePlus
True colors⸻
The OnePlus 9 and 9 Pro launch, marked by the pivotal Hasselblad partnership, required a refined digital strategy to showcase the flagship’s photographic prowess. Initial efforts focused on translating the “True Colors” tagline into compelling visual narratives. An adaptable brand direction was established, ensuring consistency across diverse online and social platforms.
Expertises
Services
The launch leveraged a suite of targeted digital assets, designed to highlight the camera’s capabilities. High-quality visual content, including photography and video, emphasized the nuanced color accuracy achieved through the Hasselblad collaboration. Compelling social media assets and videos further amplified the brand’s message, emphasising the seamless integration of hardware and software.
This comprehensive digital approach fostered brand engagement and solidified the OnePlus 9 series as a leader in mobile photography. Consistent adherence to brand guidelines and timely asset delivery were critical to the success of the launch.
