Redbull
What’s the⸻ dirt
The “What’s the Dirt” web video series for Red Bull, focused on the WRC, demanded a dynamic digital strategy to capture the raw energy of rally racing. Initial efforts focused on translating the series concept into a compelling pilot episode. An adaptable narrative was established, ensuring authenticity across diverse digital platforms.
Expertises
Services
The pilot leveraged a suite of targeted digital assets, designed to immerse viewers in the WRC experience. High-quality video content, featuring Red Bull athlete Catie Munnings, emphasized the challenges and triumphs of the Wales Rally. Compelling concept decks, meticulous shoot planning, and professional editing with VFX graphics further amplified the series’ message, emphasizing the unique perspective offered. This comprehensive digital approach fostered audience engagement and solidified “What’s the Dirt” as a captivating series within the Red Bull digital ecosystem. Consistent adherence to brand guidelines and timely production were critical to the success of the pilot launch.
