Briogeo
Healthy⸻ hair
Briogeo’s transatlantic journey, from US origins to EU prominence, demanded a strategic brand adaptation for a discerning professional audience. Initial efforts focused on translating Briogeo’s core values—clean beauty, natural ingredients, and performance-driven results—for the European market. An adaptable visual narrative was established, ensuring cultural resonance while maintaining brand integrity.
Expertises
Services
The EU launch leveraged a suite of targeted assets, designed to empower professionals. Interactive sales tools, 3D modeling for product visualization, and high-quality photography showcased Briogeo’s efficacy and aesthetic appeal. Compelling video content and refined art direction further amplified the brand’s message, emphasizing its commitment to professional standards. This comprehensive approach fostered brand recognition and established Briogeo as a trusted partner within the European salon and professional hair care sector.
