Mwah!
Dairy⸻ freed!
Mwah! demanded a comprehensive brand strategy to highlight its uncompromisingly creamy gelato and diverse dairy-free range. Initial efforts focused on translating the brand’s commitment to natural ingredients, into a compelling visual narrative.
Expertises
Services
An adaptable design language was established, ensuring consistency across retail packaging, social media, and event assets.
The retail gelato range leveraged a suite of targeted design elements, designed to emphasise its luxurious texture and flavour. High-quality packaging, showcasing creamy visuals, emphasised the product’s premium quality. Compelling social media content and engaging event assets further amplified the brand’s message, highlighting the versatility of Mwah!’s dairy-free offerings, including milk, cream, and butter. This comprehensive design approach fostered brand recognition and solidified Mwah! as an innovator in the plant-based dessert and dairy alternative market.
